Discover Crème Simon

Created the World's
First ever
Natural Beauty Cream
with healing properties

Our story begins in 1860 in France.
Joseph Simon, a gifted young apothecary (and widely regarded father of modern cosmetology today) loved to take long walks along the River Rhone. The sight of laundresses working by the great river inspired him to seek a natural remedy to relieve their dry, chapped hands.

Awarded
Number 1
French Skincare Brand
at the turn of the 19th century

As word spread of this miracle cream, they delighted in the discovery of extraordinary results on their complexion. Joseph Simon's humble remedy soon became Crème Simon, the era's most coveted beauty treatment - sold out in Paris, New York and the Far East Orient.

Developed the
First
French Brightening Skincare
trusted for over 150 years

Adored by celebrities, the likes of Brigitte Bardot and Dominique Wilms, Crème Simon was celebrated as the iconic symbol of natural beauty and feminity. A beauty secret passed down from mothers to daughters.

Pioneered the
First
Climate-Customised Skincare
with lightweight textures for summer climate & nourishing textures for winter climate

Faithful to Joseph Simon's belief that skin is defined by where you live, Crème Simon is tailored to the unique conditions of your climate.

Continuing
Joseph Simon's
Philosophy

Today, the original Activ-Fleur Complex* re-emerges as a full range of sheer-weight formulas for the contemporary woman.

Embrace our philosophy of natural beauty without parabens, alcohol, silicones, sulfates or colorings, and treat yourself to a pleasurable beauty ritual.

*Learn more about our Activ-Fleur Complex under Benefits

THE BEGINNING OF A BEAUTY LEGACY

THE BEGINNING OF A BEAUTY LEGACY

Joseph Simon, a gifted young apothecary, takes over the family pharmacy by the great River Rhone. A chance encounter with laundresses by the river inspired him to find a natural remedy for their severely dry, chapped hands. His experimental journey leads to the breakthrough discovery of Activ-Fleur Complex. He creates his now legendary Crème.

A SERENDIPITOUS DISCOVERY

A SERENDIPITOUS DISCOVERY
Crème Simon revolutionises the beauty ritual of every fashionable Parisian, becoming the first beauty cream sold on shelf. Unlike existing cold creams and ointments often made from beeswax or whale lipids, Crème Simon’s natural plant extracts enable stability over extended periods. It is also the first known natural glycerine skincare. Word spreads as women delight in their discovery that Crème Simon imparts a fairer, radiant complexion. Joseph Simon extends his range to meet the desires of discerning French women, and the gentle needs of their children’s gentle skin.

The No. 1 FRENCH SKINCARE BRAND

The No. 1 FRENCH SKINCARE BRAND
Crème Simon becomes the celebrated unrivalled French brand after receiving the prestigious Gold Medallion at the Paris Exposition Universelle, the very same event when Grand Palais was unveiled to the world. This hugely successful World’s Fair (that had previously launched Eiffel Tower), graced by 51 million visitors, aims to celebrate the achievements of the past century and accelerates developments of the next. As an ultimate recognition, Crème Simon is honoured a place in the pharmaceutical reference, the French Pharmacoepia.

A WORLDWIDE SUCCESS STORY

A WORLDWIDE SUCCESS STORY

As French women rave about their glowing complexion and perfect skin, their secret soon unfolds and crosses the oceans. Crème Simon becomes the era’s most coveted beauty treatment. Sold out from New York to Istanbul, Rome to Moscow, and the Far East Orient, Crème Simon is passed down from mothers to daughters as their secret to beautiful skin.

A PROMINENT PATRON OF THE ARTS

A PROMINENT PATRON OF THE ARTS
During the vibrant 1920’s Paris, cradle of the Art Deco movement, Crème Simon is a major patron of the modern stylized art form. Drawing inspiration from the beauty of technology and new inventions, rising artists such as Emilio Vila, Leon Benigni, Jean Adrien Mercier and Philippe Noyer are famously commissioned to create unique print ad campaigns. An art heritage begins, that will span over 30 years.

THE CHOICE OF CELEBRITIES & FILM STARS

THE CHOICE OF CELEBRITIES & FILM STARS
Prized by film stars, Crème Simon is lauded as an essential to their beauty ritual. With their rising popularity, renowned photographers are commissioned to create celebrity-endorsed ad campaigns, marking the debut of colour photos as print ads. Crème Simon also pioneers the object animation movement, led by the pinscreen inventor, Alexandre Alexeieff, with one of his first commercial creations.

A BEAUTY ICON ENDORSED BY BRIGITTE BARDOT

A BEAUTY ICON ENDORSED BY BRIGITTE BARDOT
In her autobiography, Un Cri dans le Silence, Brigitte Bardot further established Crème Simon as the undisputed iconic French skincare brand. At the height of her career, Crème Simon was the quintessential choice of women everywhere.

A LYRICAL ODE TO CREME SIMON

IN TRIBUTE TO CRÈME SIMON’S ARTISTIC HERITAGE

IN TRIBUTE TO CRÈME SIMON’S ARTISTIC HERITAGE
As part of the French May Festival in Hong Kong, Crème Simon was one of the key exhibits in An Ode to Complexion (2012): The Art of Skincare and Beauty Objects from the 18th Century to the Present. The splendour of Crème Simon’s art heritage is showcased in the telling of the history of iconic brands and their exceptional beauty objects. More recently, Crème Simon was featured in “Le Teint Entre en Scène” at Musée Gadagne in Lyon, the French capital of cosmetology.

REDISCOVER CREME SIMON

REDISCOVER CREME SIMON
Today, Crème Simon launches another revolution by elevating the iconic formulation into the new world of climate-customised skincare. The Crème Simon that helped French women in the 1860s to soften, protect and brighten their skin is now specifically created to meet the needs of contemporary women wherever they live or travel to.
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